Pramble — Explore Together

Ultra-modern flat-neo branding system for a modern outdoor-navigation app for parents. Geometric minimalism, calm outdoorsy mood, community-driven.

Brand Pink
Brand Green
Forest Green
Sun Yellow

Logo Variations

Pramble

Icon Only

Hills + sun in container

Pramble

Wordmark Only

PRAMBLE + tagline

Pramble

Full Lock-up

Icon + wordmark + tagline

Colour Palette

Brand Pink

Dark pink — logo band, primary brand accent

Brand Green

Lighter green — logo hills, pram-friendly

Forest Green

Deep green — logo hills, secondary

Sun Yellow

Logo sun, highlights

Electric Blue

Cream

Hazard Red

Icon System

24×24 grid·1.75px stroke·12px radius

Pram-Friendly

Path Rating

Carrier-Recommended

Path Rating

Not Suitable

Path Rating

Leaderboard

Community

Profile

Account

My Activity

Account

Help

Account

Account

Account

Preferences

Account

Terrain: Hills

Terrain

Terrain: Trail

Terrain

Landscape

Terrain

Playground

POI

Picnic Area

POI

Baby Change

POI

Distance Formatting

All distances — totals and category breakdowns — displayed to one decimal place. Zero distance always shown as "0.0 km".

2.4 km

Total distance

0.0 km

Zero / no data

1.7 km

Category breakdown

12.5 km

Large distance

Category Breakdown — every category always shown

2.4 kmPram-Friendly
1.7 kmCarrier-Recommended
0.0 kmNot Suitable

Brand Guidelines

Geometry

  • • 24×24 construction grid
  • • 12px corner radius on containers
  • • 1.75px stroke weight, consistent across all icons
  • • Rounded line caps and joins

Style

  • • Flat-neo with 1–2% micro-gradients
  • • No drop shadows (except tap elevation)
  • • Negative-space geometric abstraction
  • • All icons relate to the logo hill geometry

Your privacy matters

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